Earlier this year Costcutter announced its new corporate partnership with the Keith Duffy Foundation.
One of the first fundraisers under the Costcutter banner was the Father & Son Run which took place in St Anne’s Park, Raheny, Dublin on Sunday the 12th November, which saw hundreds of fathers, sons, mothers and daughters run to raise funds for Keith’s Foundation.
The leading convenience store group Costcutter, operated by Mallow-based Barry Group, is the first corporate partner signed up by the Foundation, which aims to provide practical support to chosen children’s charities across the country.
Speaking at the Costcutter Father & Son Run Keith Duffy said “We want to go direct to the people in need, helping individuals, families and schools so that funds raised make a real and immediate difference. Costcutter’s support in achieving this will be invaluable”.
Jim Barry, Managing Director of Barry Group which services the independent Costcutter stores, says that practical local support for good causes appeals greatly to the local store owners.
“Costcutter is the locally owned store at the heart of communities and, as such, can tap into the generosity of people who want to contribute locally to good causes”, the retail boss said.
“Having a child who is seriously ill or coping with a disability is immensely challenging for families. Keith Duffy’s fundraising work improves these people’s lives, and we are delighted for Costcutter to get behind his good work”, he added.
The Barry Group will market the charity initiative nationally, with a national media campaign, as well as strong in-store marketing and POS.
Critically ill children and young people, and those with disability or learning difficulties, are the focus of the new charity, which will host a number of high-profile annual events. These include the Keith Duffy Ball and Golf Classic, as well as smaller events, including promoting local fundraisers for chosen charities around Ireland.
The Keith Duffy Foundation is one of the first charities to be registered compliant with the new Charities Regulatory Authority.
Autism is among the multitude of causes the Keith Duffy Foundation supports; a charity of choice for the celebrity and his wife Lisa, since their daughter Mia was first diagnosed with the disorder at 18 months old.
Over €8 million was raised for Irish Autism Action during Keith Duffy’s time as the organisation’s patron, through a variety of events including The Keith Duffy Ball, Blue Nose Day, Keith Duffy 5k in the Phoenix Park, and the Connemarathon.
Costcutter is one of Ireland’s fastest growing retail groups of recent years. There are now over 130 locally owned stores in communities countrywide.