The variety and quality of the Costcutter offering is easily seen by the range and strength of the latest stores to join the franchise brand. Costcutter has firmly established itself as a strong, innovative partner for prospective retailers across Ireland.
Costcutter is very much a family orientated brand. Its parent company Barry Group is in its second generation of family ownership and is in business over 60 years. The family ethos feeds into everything Costcutter does and places it in a unique position to understand the needs of other family based stores.
Costcutter is very much a partnership between symbol group and retailer and focuses on establishing a meaningful and lasting relationship with every retailer. A retailer that joins the Costcutter brand knows that it is not just a number and that the volatility of the market will not affect its store. The stability and partnership offered by Barry Group is unique across Ireland.
The customer is placed at the heart of everything Costcutter does and nowhere is that more evident than in its approach to ordering, A specially designed ordering system named BEACON was designed in house by Barry Group’s IT team for its Costcutter stores. This BEACON system facilitates as smooth an ordering system as a retailer could hope for and ensures the ordering process is easily managed at all times.
BEACON is the framework around what is a best in class chilled distribution solution. Launched in early 2014, the Costcutter own brand and Meadowbrook Farm chilled and fresh food ranges have received extremely positive feedback from customers and retailers alike and has boosted business considerably for the Costcutter network, allowing stores to provide a high quality value offering for customers nationwide.
Costcutter has enjoyed a bigger push into the consciousness of the consumer with increased marketing activity across all channels. A strong presence online, in print and radio along with TV has been supplemented by a new partnership with TV3’s flagship soap; Red Rock.
New and existing Costcutter retailers are reaping the benefit of:
- Modern Vibrant Image
- Professional recruitment team
- In House Retail Store Design Team
- Dedicated Project Manager
- I.T. Set up support
- Range Management Team
- Fresh Food Advisor
- H.A.C.C.P. set up advice
- Financial Advice (Business Planning)
Day to Day
- Customer Care Support
- Regular Account Management service
- Fresh Food Advisor
- Inside SALES Team Support
- Range Management
- Competitive promotional activity
- Own Label Range
- Every Second Day chilled delivery service
- Weekly Ambient Delivery
- No Handling charges
- Competitive Credit Terms
- On Going H.A.C.C.P. Advice
- Marketing Support / Advice
- Retail E.P.O.S. Support
All of which leads to a profitable Retail Solution for a Costcutter retailer.
With an undeniable sense of momentum behind it, the Costcutter brand continues to attract both retailers and customers alike and continues to enhance its position in the Irish market. With exciting plans afoot for the next 18 months, further strong growth is projected.